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The Gay and Lesbian Market

Jun. 4, 2008
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How economically powerful are gays and lesbians?

  • An estimated 15.3 million gay and lesbian consumers had a combined buying power of more than $660 billion in 2006.
  • 72% prefer to buy from companies that advertise to them directly (source: Harris/Witeck-Combs)
  • 89% are highly likely to seek out brands advertised to them, and a majority will pay a premium for quality products and services (source: Simmons)
  • Gay Americans are almost twice as likely as their straight peers to own a prestige luxury vehicle (source: @blan)
  • The median combined household income of gay couples is 60% higher than opposite-sex couples (source: OpusComm Group)
  • Compared to the national average, gay people are three times more likely to choose to live in racially, ethnically and culturally diverse communities (source: Gertler and Vinodrai)
  • Creative and innovative people driving the tech economy seek places high in cultural, racial and ethnic diversity, including gays and lesbians (source: Gary Gates and Brookings Institute)


The U.S. Supreme Court announced that it will hear the case to determine if Wisconsin Republicans’ redistricting maps are too partisan. Do you believe the U.S. Supreme Court will order Wisconsin to redraw our legislative maps so the majority of legislative districts are competitive and voters will actually have a real choice between a Democrat and Republican?

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