Home / Today in Milwaukee / PBR Block Party

PBR Block Party

Today @ Potter Ave in Bay View - Noon to 8 p.m.

Jul. 26, 2008
Google plus Linkedin Pinterest
In a brilliant marketing move, Pabst Blue Ribbon opted against advertising directly to its growing consumer base of young, bohemian types who view drinking unpretentious, bargain beer as a badge of honor. Instead, it courted them in more clever ways, sponsoring events like this one, a low-key gathering featuring music far grittier than what you’d find at a stage sponsored by one of the major brewing corporations. Headlining the PBR Block Party, which runs from noon to 8 p.m., is Detroit Cobras, a cover band that cherry-picks rarities and deep cuts from the early days of rock ’n’ roll and Motown. They’ll be supported by a slew of locals, including the Rusty Ps, Juiceboxxx, John The Savage and Freight. In keeping with PBR’s style, even the location of the event is cool and understated: Potter Avenue is an unassuming Bay View side street off Kinnickinnic that contains the youthful corner tap Burnhearts and, well, that’s about it.


The U.S. Supreme Court announced that it will hear the case to determine if Wisconsin Republicans’ redistricting maps are too partisan. Do you believe the U.S. Supreme Court will order Wisconsin to redraw our legislative maps so the majority of legislative districts are competitive and voters will actually have a real choice between a Democrat and Republican?

Getting poll results. Please wait...