This Week on The Disclaimer: Booking the BMO Harris Bradley Center

May. 29, 2014
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the disclaimer
This week on The Disclaimer, WMSE's weekly exchange with Ryan Schleicher, Matt Wild and I, we dissect a recent Journal Sentinel piece by Piet Levy about the BMO Harris Bradley Center's slow 2013. The arena booked a paltry three concerts last year, though this year it's prepared a much fuller schedule. What accounts for that turn around? Would a mythical new arena help draw more big shows to Milwaukee, or is all it takes really just a dedicated booking director? Then we revisit a piece I wrote a few weeks ago about Summerfest abandoning its Boomer-first policy, and how it became a better, more prestigious festival in the process.

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