Over 300,000 Very Attractive Readers
Express readership has grown for the third consecutive reporting period
according to The Media Audit, an independent third party audit bureau used by
media and advertising agencies to survey the
Over 300,000 very attractive readers
February/March 2008 Media Audit survey has been released, and overall
readership of the Shepherd Express has increased to 287,200 people.Online readership of our ExpressMilwaukee.com
website has increased by 48% in the
past year, placing our total readership well above 300,000 adults in
Affluent, educated, diverse, engaged, aware, involved, desirable, dynamic
Our readers are your customers.They shop where they live, and they pick up their weekly Shepherd Express at over 1,170 local retail outlets (not from street boxes, but from inside local businesses).
Whatís changing at the Shepherd Express
Having conducted reader surveys, we are focusing our content creation and creative design to better meet our readers' needs.You'll see a new front page, new back page, and a more pleasing layout of features you've become familiar with over the past 26 years.
We are also focused on gaining stronger results for our advertisers.The Shepherd Express is marketing more to readers and conducting more street-level events to bring our advertisers more value for the dollars they choose to spend with us.Paying heed to the current economy, we have released a number of special sections and new rate programs for advertisers.
Itís more than just the internet
In stark contrast to a nationwide decline in daily newspaper readerships, our weekly format is enjoying circulation and readership increases.Additionally, the median age of the Shepherd Express reader got younger, moving from 43 to 41 years of age, and our percentage of female readership has grown considerably.
of News & Views, Arts & Entertainment, Dining and Music found in the
Shepherd Express is used more often than any other source as a one-stop guide
Shepherd Express and ExpressMilwaukee.com
THE MEDIA AUDIT is a multimedia, qualitative audience survey that covers over 450 target items for each rated media's audience. These qualitative data points cover things such as socioeconomic characteristics, life styles, business decision makers, product purchasing plans, retail shopping habits, travel history, supermarket shopping, stores shopped, products purchased, fast-food restaurants eaten in, soft drink consumption, brands purchased, health insurance coverage, leisure activities, banks used, credit cards used and other selected consumer characteristics important to local media and advertisers.