Will These Albums Save the Music Industry?

Nov. 19, 2008
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While retailers prepare for the possibility of the worst holiday shopping season in a decade, the music industry has at least some cause to be optimistic entering Black Friday. Early next week will see the release of four huge albums:

Guns N Roses Chinese Democracy: Axls album arrives after four presidential terms of hype and speculation, and with strong-than-expected reviews. Its going to sell and sell welland it certainly doesnt hurt that its target audience is from a generation that still buys music. Smart money is on this topping the charts.

Kanye West 808s & Heartbreak
: Kanyes rush-released despondency disc certainly wont have the commercial appeal of last years feel-good, single-laden Graduation, which moved a jaw-dropping 957,000 copies in its first week. Ye has done his part to lower expectations by playing up how non-commercial the album is, so whether it sells or not will depend in large part on the reviews. If he can continue riding the Kanyes Kid A buzz, then there are enough fans who put enough stock in his brand to take a chance on a $10 CD. If the reviews are middling, though, this album could fizzle fast.

The Killers Day & Age
: Theyre one of the biggest rock bands in the world, which doesnt mean as much these days as it used to. Their album will sell quietly and respectably.

Twilight - Original Soundtrack
: The weeks dark horse. The soundtrack to the tween-vampire-romance movie (God I feel old) has been a hit even before the films release, and now that the film is set to open to blockbuster numbers, the album could get another major boast. Never underestimate the buying power of young girls.


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