Newspaper advertising drives online traffic

Apr. 15, 2008
Google plus Linkedin Pinterest

NAA analysis of new Google research finds that newspaper advertising drives online traffic, consumer purchasing. 

New consumer research conducted by Clark, Martire & Bartolomeo and commissioned by Google indicates that consumers frequently combine use of newspapers and the Internet to evaluate and make purchases, the Newspaper Association of America said.

According to the study, among people who research products and services after seeing them advertised in newspapers, 67% use the Internet to find more information. Of that group, nearly 70% of consumers actually make a purchase following their additional research. 

The research was the result of a wide-ranging study exploring the effectiveness of bringing new advertisers to the newspaper print environment through the Google Print Ads platform. Earlier NAA studies have shown that newspapers continue to serve as a major resource for U.S. consumers seeking advertising and shopping information.

( 4/15)  


The U.S. Supreme Court announced that it will hear the case to determine if Wisconsin Republicans’ redistricting maps are too partisan. Do you believe the U.S. Supreme Court will order Wisconsin to redraw our legislative maps so the majority of legislative districts are competitive and voters will actually have a real choice between a Democrat and Republican?

Getting poll results. Please wait...