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MCTS Bus
Molson Coors is set to launch its annual Miller Lite Free Rides program on December 31.
In collaboration with the Milwaukee County Transit System (MCTS), the Miller Lite Free Rides program offers residents fare-free transportation on New Year's Eve. From 8 p.m. to 4 a.m., commuters can avail themselves of complimentary rides along select MCTS routes.
The New Year's Eve Free Rides program serves as the culminating event in the 2023 annual Free Rides initiative. Molson Coors' commitment to promoting responsible alcohol consumption spans nine cities and five events throughout the year, including St. Patrick’s Day and major sporting occasions.
Be sure to visit ridemcts.com/who-we-are/news/miller-lite-free-rides-nye to review transit routes.