Juiceboxxx w/Platinum Boys, Duckling & Max Holiday

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Photo credit: Ebru Yildiz

Milwaukee-area native Juiceboxxx began his career as a novelty rapper—a scrawny white kid who wilds the fuck out on stage—but over the years, he’s evolved into something more earnest: An open-hearted idealist who preaches the gospel of following whatever muse moves you, no matter how improbable it is. Journalist Leon Neyfakh was so inspired by him he wrote an entire book about the road-warrior rapper called The Next Next Level: A Story of Rap, Friendship and Almost Giving Up. For a time, Juiceboxxx was dabbling in heavily electronic sounds, but on recent releases, he’s honed in on more of a Beastie Boys-esque punk-rap hybrid. His latest record, last year’s Freaked Out American Loser, features some of his most memorable earworms yet.