So far IshDARR has divided his time between soulful conscious rap and straight-up bangers, but there’s still plenty of territory for him to explore. For his latest track, “Sugar,” the 18-year-old Milwaukee rapper dips a toe into dance music. Produced by rising Dallas artist Medasin, the track begins as a smooth, fairly straightforward rap&B number in the “Poetic Justice” mold, but then a candied house beat kicks in around the minute mark, and the dance floor takes over. It’s a new look for IshDARR, but a winning one—this may be the catchiest track he’s released yet. It’s catching on, too. Just 15 hours after he posted it to Soundcloud, that track is already nearing 9,000 plays.
You can stream it below.