Shepherd Express media kit

Advertise with the Shepherd Express!

  • Monthly glossy magazine
  • Special themed editions
  • Online
  • Email newsletter
  • Event sponsorships

Shepherd Express media kits

Questions? Contact us!

The Shepherd Express at a Glance

The Shepherd Express

The Shepherd Express is the largest, locally owned, glossy alternative news publication in the state of Wisconsin. It's Milwaukee's bold, independent, monthly magazine. Each issue highlights the latest news, politics, commentary, dining, music, film, arts & entertainment and popular sections on LGBTQ and Cannabis news.

  • READERSHIP: 281,600+ per month

Special Sections & Guides

  • Arts Guides (Winter, Spring, Summer, Fall, and Holiday)
  • Drink Sections (Winter, Spring, Summer, & Fall)
  • Best of Milwaukee
  • Outdoor Dining
  • Pride
  • Summerfest
  • Health & Wellness (Winter, Spring, Summer, & Fall)


That’s right! We put on quite a few events each year. From our annual Best of Milwaukee Reveal Party to the popular Margarita Fest and Old Fashioned Fest to our LGBTQ+ Progress Awards ceremony, we offer something for everyone. Sponsorship opportunities available!

Our continuously updated website features a variety of content including film, local events and news, dining, arts & entertainment and more.

SHEPHERDEXPRESS.COM has an average of

  • 156,600+ readers per month and
  • 295,900+ pageviews per month**
  • **Google Analytics


E-newsletters are sent out daily covering trending news, politics, human interest stories, A&E and the dining scene.

  • Total Subscribers: 50,000+
  • Average Open Ratee: 22%

Social Media

We’re everywhere! Facebook, Instagram, Twitter and YouTube. Follow us to keep up-to- date on restaurant openings, current events and much more!!


  • Facebook: 31,677
  • Instagram: 13,100
  • X (formerly Twitter): 19,800