The technology has advanced way too fast. With internet and information technology being what it is, we are all apes from the dawn of time reaching out to that big black monolith while the only part of Also sprach Zarathustra that anyone has ever heard plays ominously in the background.
And so everyone is scrambling to figure out how to interface with it while also trying to figure out how better to interface with each other. And commerce really has no idea what to make of any of it. The Milwaukee Rep is looking for a little bit of help in working out how better to harness the social media. Help them out and you could win a pair of tickets to A Christmas Carol on opening night, November 29th.
Here's the link to the survey monkey via Mark Clements: