Boone & Crockett's Boone Row Music Festival

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Just like Austin’s annual South by Southwest music festival, Cream City’s annual Milwaukee Rally attracts spin-off parties that often have better lineups than the official event. One of the best of them, Boone & Crockett’s Boone Row, returns for another three-day lineup at Boone’s new location on 818 S. Water St. Taking full advantage of the venue’s roomy new compound, it’ll feature vendors in the parking lot and both indoor and outdoor stages featuring live music including Lumerians (from Oakland, Calif.) and a slew of Milwaukee rock bands including Slow Walker, Calliope, Tigernite, Sex Scenes, Mississippi Cactus and Moon Rats, who will celebrate the vinyl release of their new album, Highway Lord, on Friday night.