Brunch, that fun mash up of breakfast and lunch that also justifies drinking before noon, is typically only available on weekends. However, the Lowlands Group has launched a new brunch menu that will be served seven days a week at all five Café Hollander locations. “If there’s one thing we’ve heard repeatedly from our guests over the years, it’s that they want to enjoy many of our brunch items on weekdays, too,” said Dan Herwig, director of brands and marketing for Lowlands Group.
Chef Thomas Hauck, who joined the Lowlands Group as culinary director this past May, has crafted more than 25 new items inspired by trips to Belgium and the Netherlands. There, he researched traditional Dutch cuisine including pannekoeken, a large, crepe-like pancake, which is now featured on the brunch menu.
“Milwaukee loves brunch, so this was a really fun labor of love that I hope people enjoy as much as I did creating it with all of the chefs here at Lowlands,” said Hauck. “We’ve added some more traditional European-influenced dishes, as well as some decadent, stick-to-the-ribs-type dishes that are welcome after maybe a bit too much celebration the evening before.”
Favorites such as the Liège waffles, made with a yeast dough and pearl sugar, will stay on the menu and will be joined by new items like wafflebrowns, a crispy hash brown that is cooked in a waffle iron and stuffed with shallots and white cheddar cheese. The new menu also has a variety of breakfast bowls, a new benedicts section and several new brunch entrees. There are also new breakfast sandwiches, fresh juices and smoothies.
The new brunch menu incorporates locally sourced ingredients such as Wisconsin cheeses, maple syrup, honey, eggs from Yuppie Hill Poultry of in Burlington, Wis., and Sassy Cow Creamery dairy products. Lowlands Group also partnered with Colectivo Coffee to create a new coffee blend exclusively for their cafés. The blend, comprised of Ethiopian Natural and Brazilian beans, has a hint of fruity blueberry notes. To encourage people to sample the new coffee roast and try the updated brunch menu, Café Hollander will offer free coffee with any weekday brunch entree during November.
Brunch is served at all five Café Hollander locations weekdays from 8–11 a.m. and weekends from 8 a.m.–3 p.m. For more information, visit lowlandsgroup.com/brunch-every-day.
