New interactive platforms are changing the landscape of traditional media outlets. Savvy marketers and public relations professionals want to know how traditional media will keep up with these fast-paced changes, and in what ways the media is helping professionals stay accountable for their return on investment.
The AMA-Milwaukee Chapter is proud to present a panel of Milwaukee’s top media outlets that will help marketing and PR professionals stay ahead of the curve. The panel will weigh in on these questions and more:
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How has traditional media been affected or not affected by the proliferation of online audiences, and in what ways are they addressing these issues?
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How will the changing media landscape affect advertisers? How will media sources continue to demonstrate return on investment?
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What can companies learn from the changing media landscape? What can they do to better work with the media?
Bob Reed, columnist for Businessweek Chicago and Businessweek.com and a contributing editor at Chicago Magazine will moderate the esteemed media panel, which includes:
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Stacy Blasiola, Director of Interactive Marketing-Journal Broadcast Group
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Steve Kabelowsky, Digital Executive Producer, WISN.com
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Bruce Murphy, Editor, Milwaukee Magazine
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Mark Sabljak, Publisher, The Business Journal
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Andy Vogel, VP Advertising and Online Products, Shepherd Express and ExpressMilwaukee.com
Don’t miss this opportunity to learn first-hand how media is staying competitive and how your marketing efforts can benefit from these efforts.
Who Should Attend: marketing and public relations decision makers and C-level executives, senior level marketing and PR executives; agency representatives, brand managers, marketing communications management; multichannel, direct marketing, Internet and interactive marketing management; marketing strategists and consultants.
P.S.: Don’t forget to submit your Excellence in Marketing Award entry! The deadline has been extended to March 14.
WHEN: Wednesday, March 19, 2008, 11:30 am-1:00pm
WHERE: Italian Conference Center, 631 E. Chicago St., Milwaukee, WI 53202
PARKING: Free
FEES: Member $25; Non-Member $45; Student $20
We require at least 24 hours’ advance cancellation notice to receive a refund. Late cancellations will be required to make payment in full for the event. Registration deadline is Friday, March 14, 2008. Register online or call (414) 353-4451.
